Soso Interview

Soso, one of the most recognizable rappers and producers in the Canadian rap scene, took some time out from running his own Clothes Horse label to answer some questions for the Backyard League. Our neighbor to the north was fully of witty remarks as well as insight into the underground scene. Our discussion included North American relations, the weaponization of space, and of course, hockey.

Voting is perceived by many as a civic duty, and something that separates the “free world” from the rest of global community. However, in a country like America, the voter turnout is pathetic as people simply don’t make it a priority in their lives. That being said, how would you address someone who doesn’t vote and doesn’t partake in the democratic process?

I’d probably show them a picture of their favorite rap icon wearing a vote or die t-shirt.

In February, Prime Minister Paul Martin said that Canada would not join the U.S. missile defense program. Did the Canadian media present this as a major issue? Do you think it was public opinion that made Martin come to the conclusion that he would not contribute to what he called a “weaponization of space”?

There was significant coverage of the American missile defense program in the Canadian media. Because the current Paul Martin administration is a minority government, the opposition parties have enjoyed greater political influence. The New Democratic Party (our social democratic party) put a great deal of pressure on the government to refuse participation in the program. I think the political pressure in conjunction with a general sense of apprehension by the Canadian public influenced the government’s decision.

How important of a role do you think the media plays in influencing an individual’s decisions? Do you think independent media can compete with mainstream networks in providing people with news?

Mainstream media to a large extent determines public opinion. Like many others I am skeptical of the information I receive from the media yet I feel strangely compelled to buy a cell phone. I subscribe to a local alternative news group but to be honest, with out the easy to digest sound bytes and sensational imagery, these emails usually find their way into the recycle bin. I think independent media need to compete with corporate media by making it accessible to a disinterested public… using humor, visual wit, sexism or whatever (hahaha).

When you travel to shows in Canada, what is the general mood towards Americans? There has been animosity towards the American government, especially in recent years, but how severe is this anti-American Sentiment up north, or is it just a myth?

I’ve definitely encountered an anti-American sentiment but personally, I’ve moved into this familiar kind of contempt for the American government. It’s like when your 80 year old grandpa makes an ignorant remark and all you can do is roll your eyes and shake your head.

Many of your songs talk about some pretty serious issues (“Pretty Mound of Dirty”, “For Ruby”, etc). How autobiographical are the lyrics on these tracks?

All of my work has autobiographical elements, it’s what compels me to write. The two songs you specifically mention are word for word true stories.

What is your production setup? Do you prefer producing or rapping?

I have quite a humble little home studio. I use an AKAI s900 sampler, a recently-acquired ASR-10, a PC for multitrack recording and editing and a condenser mic with a little 4 track mixer. I am proud to be one of those old pricks that still sample vinyl exclusively… It’s difficult to choose a preference between production and writing but I do get instant gratification from making a hot beat. And the production side of my practice is less wrought with self doubt and anxiety than the written side.

From a musical standpoint, where do you see Clothes Horse Records heading? What are some of the rewarding aspects of running your own label? What are some, if any, of the disadvantages?

The label itself was started for very pragmatic reasons — I wanted to get my music out and I figured that I needed some sort of label to do so. Along the way I’ve met a few artists that I wanted to work with and the label evolved organically. I think we will continue to make creative and meaningful music. Running the label has been a rewarding experience but like any small venture I am limited to what I can do with the resources I have.

It seems like a number of Clothes Horse Projects and related artists (Pipi Skid, John Smith) projects are marked by strong political content. How effective of a medium do you think music, hip-hop in particular, is in conveying strong sociopolitical messages?

I think hip hop has a greater emphasis on the lyrical element of the music than most other genres. It’s a very effective vehicle for communicating dissent, outrage, sympathy and hyper-masculinity

How would you describe the Canadian hip hop scene to someone who was unfamiliar with the artists and the music they’re producing? Also, who are some other artists who respect in the Canadian scene right now?

Canada’s hip hop scene is quite diverse. I am most enthusiastic about artists motivated by a strong do-it-yourself work ethic and sincere, creative output. Over the past 10 years I’ve been fortunate to build some great relationships with other Canadian artists and I have a list a mile long of people I admire… Epic, Recyclone, all the homies at Peanuts and Corn, Foultone Records, Sound Barriers, Ira Lee, Thesis Sahib, my hometown homies at Side Road… and of course people should check for good things from Camobear Records, Futility Records and Bully!

Are you a hockey fan? If so, how are you dealing with the lockout?

I’m not much of a hockey fan. My dad did try out for the Flin Flon Bombers with Bobby Clarke … so I guess I got these weak ankles from my mom’s side of the family!

Outside of music, what are some activities you’re into?

Creating and scheming about hip hop is quite a time consuming occupation but I try to fit some competitive beer drinking, visual art, exercise and cooking into my schedule.

Any parting comments or words of advice?

Come visit me at ClothesHorseRecords.com… buy my album, make me rich!